OUR MISSION
HELPING FOUNDERS & CEOS
Master the Craft of Growth
Many successful entrepreneurs hit a wall despite early growth. They're overwhelmed, lacking clear direction, and struggling to get their leadership team aligned, committed, and accountable. The stakes are high: 90% of successful startups fail, even though they’re working harder than before. Books, podcasts, courses and operating software alone won’t move them forward. What they need is a fundamental shift in how their leaders think and operate.
To equip CEOs to scale their business so they achieve sustainable, rewarding growth.
OUR STORY
After nearly two decades of guiding entrepreneurs, we uncovered a fascinating pattern: thriving businesses share common habits and strategic thinking, regardless of their industry.
We took each company on a similar journey, helping them diagnose key business gaps, define growth priorities, and implement management systems so everyone’s aligned, accountable, and clear about their direction, goals, and delivery.
The success was remarkable. The companies that used the method and implemented the habits achieved remarkable growth, even those that had begun in total chaos, confusion, or on the brink of collapse.
We asked ourselves:
Could we make our proven growth method available to entrepreneurs worldwide?
Drawing on these years of refining our tools and processes, we created the Art of ScaleTM: an online platform designed to give CEOs the diagnostics, habits, and management systems needed to transform a startup into a successful, mature business. Our secret? Combining real-time diagnostics and a comprehensive business-building roadmap with ongoing management tools so you not only set the right course but also build the habits that will get you there.
Why we do this?
To take your business to the next level.
How we do this?
We guide you on your path to scale and help you master the habits shared by all successful scale-up leaders.
What are those?
Clear scaling priorities & strategies, consistent goal execution, and a team culture where everyone is focused and accountable.
Jason Krause
CEO and Co-Founder
As the co-founder and CEO, Jason brings a wealth of experience and deep empathy to the table. With decades of hands-on leadership and elite business coaching under his belt, he’s guided hundreds of entrepreneurs through their toughest challenges.
Jason intimately understands the daily struggles of growing a business: the obstacles, the fears, and the never-ending doubts. His firsthand appreciation for the entrepreneurial journey fuels his passion for helping leaders unlock the full potential of themselves, their team, and their businesses.
With an impressive career spanning major players across industries, including Norton Rose Fulbright, Accenture, and Dimension Data, Jason brings rich expertise and battle-tested strategies to the Art of ScaleTM.
Jason Goldberg
Co-Founder
Jason is a co-founder of four successful businesses Edge Growth, Vumela Fund, 10X Entrepreneur and Art of ScaleTM. He has been scaling and helping other founders scale for nearly 20 years.
Qualified as an Electrical Engineer, he started his career as a strategy consultant at Bain & Co. where he helped an African SME fund implement a method to scale portfolio companies.
Seeing the impact, he started Edge Growth in 2007 to tackle poverty by creating livelihoods by scaling companies. Since 2007 Edge Growth has partnered with multinationals to fund and support growing companies, and Jason has been ‘the startup guy’.
He launched Edge Growth’s Ventures arm (c.$120m capital under management, c.140 investments to date), then built 10X Entrepreneur to help high-growth African founders Scale Up.
Jason is passionate, skilled and experienced at helping developing market company’s scale.
Backed By The Best
Art of ScaleTM is in association with:
Edge Growth
EdgeGrowth is the pioneer in high-impact entrepreneur development, empowering thousands of small and medium businesses to achieve exceptional growth and impact.
Combining strategic advisory, fund management, and impact measurement, their groundbreaking IGNITE program offers comprehensive, customisable solutions that drive measurable results. This model works: they’ve helped create tens of thousands of jobs, boosted SME revenues, and positively impacted countless lives.
FNB
First National Bank (FNB) is the oldest bank in South Africa. FNB represents FirstRand’s retail and commercial activities in South Africa and the broader African continent with operations in Namibia, Botswana, Lesotho, Swaziland, Zambia, Mozambique and Ghana.
FNB is growing its franchise strongly in both existing and new markets on the back of a compelling customer offering that provides a broad range of innovative financial services products and services, across its transactional, lend, insure, and invest business.
