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ShiftAI
THE CODING SPRINT

Build your own custom software with Claude Code or Codex.

Build the software you need to scale, with a step-by-step Software Factory implementation.

A guided 12-week sprint for non-technical founders, scale-up leaders and skilled knowledge workers. Turn your company’s know-how into apps and AI-powered workflows that add capacity, make good work repeatable and help your business scale.

The scaling problem comes first

To scale your business,
scale how the work gets done.

As your business grows, more decisions, handovers and exceptions land on your best people. Scaling means building teams and systems that can deliver consistently as the work increases.

Your company’s IP is in how you solve problems, serve customers and get things right. Build that know-how into software, and it becomes a process the whole business can follow.

Your standards.
Built into the workflow.

Guide people through the right steps. Capture the right information in a shared system of record. Make your best way of working easier to repeat.

Business memory.
Beyond anyone’s head.

Keep records, decisions and audit trails where the team can use them. Give leaders visibility and oversight, with less chasing of every operational detail.

More capacity.
More value for clients.

Use AI agents for suitable operational and skilled tasks. Add capacity and free up your people. Build customer experiences that strengthen your competitive edge and open up new opportunities for cash flow.

Bespoke software.
Within your reach.

For many SMEs, custom development has meant too much cost, time and technical complexity. Affordable off-the-shelf tools often leave gaps, friction and workarounds.

AI changes those economics. It can cut the cost, time and technical effort of building around your own business, and put agents to work inside the software. Keep the tools that fit. Build for the gaps that hold you back.

  1. Your company’s know‑how
  2. Repeatable systems
  3. Capacity to scale

That’s why we build apps.

To turn what makes your business work into systems that help it grow.
The ShiftAI Coding Sprint helps you build the factory to keep doing it.

For non-technical founders, scale-up leaders and skilled knowledge workers ready to build.

Why a software factory?

“Why not just use
Claude Code, Codex or Lovable?”

Use the tools.
Own the system.

AI puts building power in your hands. Your factory adds the best-practice workflows, coaching and engineering oversight to turn that power into software your business can rely on.

  • Who checks the changes?
  • Who can see the data?
  • Who says it’s ready to go live?

Your factory answers all three

Best practice. Built into the work.

Follow an embedded workflow from idea to brief, build, proof and release. Approve what success looks like before the coding starts. Make engineering discipline part of every build.

An AI coach for non-technical builders.

Wondering what to ask Claude Code or Codex, or how to judge the result? The Art of Scale Coding Coach helps you shape the brief, understand your options and take the next step. Plain English, while you build.

Proof before “done”.

Build checks, protected tests and a fresh reviewer put the work through its paces. Inspect the evidence, review the preview and decide what goes live.

Real engineers. At the critical points.

Get experienced eyes on the decisions that matter: handling real data, connecting systems and preparing to go live. Engineering oversight and hands-on help are available on a pay-as-you-go basis.

A path to production-ready.

Work through what real use demands: access controls, data protection, recovery and ongoing ownership. Make a release decision based on checks and appropriate engineering review.

The next app starts further ahead.

Keep your method, instructions and checks in your own repository. Turn a lesson from this build into a rule for the next. Grow a capability your business can keep using.

You bring the business judgement.
Your factory brings the build discipline.

Build your factory over 12 weeks

Choose the right route. Lovable may be all you need for a standalone app. The factory is for building a repeatable business capability. Payments, sensitive data and changes to core systems need engineering involvement.

Start with your business

Start with something
that matters to you.

Choose a focused problem with a clear user and a useful first version. Here are three possible starting points.

Example / Internal operations

From spreadsheet chasing
to a shared job tracker.

Give your team one place to see what needs doing, who owns it and what is stuck. Start with one workflow and the people who use it.

Capture the jobAssign an ownerSee progress

Illustrative project ideas. Your build depends on your scope, systems and available time.

Your investment

One sprint.
One clear price.

Everything you need to build your first app, and the factory to keep building.

R45,000 upfront / person

  • Kick-off bootcamp
  • Six two-week build missions
  • Six pod calls, one after every mission
  • The Art of Scale Coding Coach
  • The ShiftAI Software Factory workflows and checks

Hands-on AI engineer support is optional and charged separately on a pay-as-you-go basis.

Join the waiting list
The 12-week journey

Twelve weeks.
Real progress.
People in your corner.

Kick off together, then build through six two-week missions. Each mission closes with a pod call to show progress, work through obstacles and prepare for the next build.

The kick-off bootcamp

Choose your first business problem, get your building environment ready and map the journey from idea to working software.

AT THE START
01
Weeks 01 to 02

Choose the problem. Write the brief.

Define who you are building for, the job the tool must do and what a useful first version looks like. Keep the scope small enough to test.

Your working outputA clear build brief, success criteria and a focused first release.
◌ End-of-mission pod call
02
Weeks 03 to 04

Build your first working version.

Turn your brief into something you can use. Practise directing AI, making changes and keeping track of versions as the product takes shape.

Your working outputA first working prototype you can demonstrate to your pod.
◌ End-of-mission pod call
03
Weeks 05 to 06

Connect it to the real work.

Shape the tool around a real workflow. Decide what information it needs, who should have access and which connections are essential for this version.

Your working outputA useful end-to-end workflow with a clear data and access plan.
◌ End-of-mission pod call
04
Weeks 07 to 08

Test it. Find the weak points.

Check the important user journeys, unusual inputs and failure points. Review data handling and identify anything that needs a specialist before release.

Your working outputA test checklist, a prioritised fix list and a release decision.
◌ End-of-mission pod call
05
Weeks 09 to 10

Put it in users’ hands.

Plan a controlled release to your first users. Make it clear how to use the tool, collect feedback and check whether it solves the problem you chose.

Your working outputA pilot release, user feedback and a prioritised improvement backlog.
◌ End-of-mission pod call
06
Weeks 11 to 12

Make the factory repeatable.

Capture the instructions, checks and decisions that made your build work. Set up a maintenance rhythm and choose the next useful problem to tackle.

Your working outputYour software-factory playbook, next-build brief and final demonstration.
◌ Final pod call & build demonstration

The rhythm: brief → build → test → share → improve.

Select a mission to explore.
Structure, peers and hands-on help

When you get stuck,
bring it to the pod.

01

A bootcamp to get moving

Start with a shared approach and a business problem worth building for.

02

Six missions to keep you focused

Work in two-week blocks, with a clear next step and a practical output to build towards.

03

A pod call after every mission

Show what you’ve built. Ask the question you couldn’t get past. Learn from people doing the work alongside you.

Join the waiting list
From founders on the ShiftAI journey

Founders are already building with AI.

It basically built our loan management system from scratch in, collectively, probably maybe three hours, which is just mind-blowing.

Andrew ReidAcris Holdings

What would be a three or four month process with lawyers and tax consultants, we were able to complete in a week.

Frans NortjeFounder, Ingenious Group

We’ve seen five times the output when we responsibly deploy AI into our business workflows.

Emile MalanFounder, Vicore Health
Join the waiting list
Before you start

A few things
you may be wondering.

Do I need to know how to code?

The sprint is designed for non-technical founders, scale-up leaders and skilled knowledge workers. Bring your understanding of the business problem and a willingness to build, test and learn. The sprint develops your ability to direct AI and assess its output.

Will I get help with Claude Code or Codex?

The sprint is designed for founders and knowledge workers who want to build with these tools and need a practical way in. Your AI coach helps you brief the builder, understand what it has done and decide the next step. Missions and pod calls keep that learning tied to a real business problem.

Where do Lovable and the rest of the stack fit?

Lovable may be the right route for a standalone app. A factory organises work around a coding agent such as Claude Code or Codex, with GitHub keeping code, versions and review history together. Hosting and data choices follow the needs of your app. Your coach helps you understand which tool does what.

What do you mean by a “software factory”?

A repeatable way to turn business needs into useful software: choose a problem, write a clear brief, use AI to build, check the result, release it and improve it. The factory includes your tools, instructions, checks and working habits.

How does the 12-week sprint work?

The sprint starts with a kick-off bootcamp and runs through six two-week missions. There is a pod call at the end of every two-week period, giving you six pod calls across the sprint.

Is the AI engineer included?

Hands-on AI engineer support is an optional service, charged separately on a pay-as-you-go basis. Ask us for current rates and availability.

Do I need to complete the other ShiftAI sprints first?

The Coding Sprint is part of the ShiftAI suite. We’ll confirm entry requirements, and how it combines with the other sprints, with the waiting list first.

What are the dates, price and time commitment?

The sprint is R45,000 upfront per person. Optional AI engineer support is charged separately, pay as you go. Cohort dates and the expected weekly time commitment will be shared with the waiting list first.

Part of the ShiftAI product suite

Build your capability.
Then build what’s next.

The wider ShiftAI journey develops your personal, team, strategic and operating capabilities. The Coding Sprint adds a focused capability: building software around the work you know best.

SPRINT 01

Own Your AI Edge

Develop your personal AI fluency and leadership approach.

SPRINT 02

Lead Your Team AI Shift

Bring your people into practical AI adoption.

SPRINT 03

Build Your New Narrative

Rethink your strategy, value and competitive edge.

SPRINT 04

Build Your AI Operating System

Build the rhythms and systems that sustain change.

New: ShiftAI Coding Sprint. A dedicated 12-week build journey for leaders and skilled knowledge workers.
Explore the AI Journey ↗
ShiftAI Coding Sprint

That thing you keep
thinking about?
Let’s start there.

Bring the process that slows everyone down. The tool your team keeps asking for. The idea you want to put in a customer’s hands.

Join the Coding Sprint waiting list and tell us what you want to build.

12 weeks6 build missionsFortnightly pod calls

Free to join. No commitment.

A Founder's Journey to Own the AI Disruption.
KICKOFF: February 2027
Apply Today
Own the AI Disruption
Coach-guided.
AI-powered.
Peer-supported
KICKOFF
February 2027
Apply Today